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09.22.2009 9:42 am

Saddle up: How MillerCoors uses its sponsorship of the Dallas Cowboys

St. Louis Post-Dispatch

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Chicago-based MillerCoors has found innovative ways to make its mark at the Dallas Cowboys‘ new football palace, according to CNBC reporter Darren Rovell.

“The most talked about part of the $1.2 billion Cowboys Stadium is of course the…

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09.02.2009 9:29 am

What’s changing inside Anheuser-Busch’s marketing department?

St. Louis Post-Dispatch

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The Sports Business Journal has a couple of fascinating stories on what has - and hasn’t - changed inside Anheuser-Busch’s marketing department since InBev took over. They are good reads.

Bottom line: Anheuser-Busch is shifting marketing dollars around, and…

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05.04.2009 10:48 am

Will the Miami Dolphins name their stadium after Land Shark Lager?

St. Louis Post-Dispatch

Will the Miami Dolphins franchise sell the name of its 22-year-old home field to Land Shark Lager?

That’s the question posed by Sports Business Journal’s Terry Lefton, who reports that “several published reports” have the Dolphins selling its stadium’s name to the…

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