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06.09.2009 9:43 am

Does “secret” Bud Light ad cross the line? Is there a line anymore?

By Jeremiah McWilliams
St. Louis Post-Dispatch

For the past few years, Bud Light has encouraged adult Super Bowl watchers to text-message a hotline during the game in order to unlock a “secret” spot, which they could then watch on one of Anheuser-Busch’s websites. The commercials are designed…

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02.18.2009 4:21 pm

Bud.TV to go dark; Anheuser-Busch’s content website will be shut down tonight

By Jeremiah McWilliams
St. Louis Post-Dispatch

It was probably bound to happen. Bud.TV, Anheuser-Busch’s much-hyped but ill-fated entertainment website, will be shut down tonight.

The website launched about two years ago with much fanfare, including a long story in the New York Times Magazine and other stories in…

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