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“Pabst Blue Ribbon is a recession juggernaut, but not just because it’s cheap,” Advertising Age scribe Jeremy Mullman reports.
PBR sales are up an “astounding” 25 percent this year, Mullman writes, quoting data from Information Resources Inc. From the story:
While cheaper…
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Loading ...The beer industry is struggling. We get that. The current economic situation testing the theory that beer is “recession-resistant,” as we have been told numerous times.
In a spot of good news, the Washington-based Beer Institute released numbers showing that beer shipments…
(1 votes, average: 5 out of 5) Loading ...Advertising Age’s Jeremy Mullman, one of Lager Heads‘ more prolific competitors, has a good story about how Anheuser-Busch is changing its relationships with advertising agencies. Basically, the company plans to change its payment system to pay by the project, rather than…
(2 votes, average: 5 out of 5) Loading ...
