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Anheuser-Busch is launching a new round of TV commercials for Budweiser, its No. 2 brand, which has been on a long sales decline.

Together, the three new spots “focus on the camaraderie and the bonds between friends when…

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So a funny thing happened on the way to taping this week’s Saturday Night Live. Anheuser-Busch went and bought all the national commercials within the broadcast.

Yep, all of them. That means that Anheuser-Busch is going to hit viewers with…

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More changes are afoot near the top levels of management at Anheuser-Busch.

Mark Wright has been promoted to vice president of media, sponsorship and activation at Anheuser-Busch, replacing Dan McHugh, who left the company on Monday. Wright will…

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The Sports Business Journal has a couple of fascinating stories on what has - and hasn’t - changed inside Anheuser-Busch’s marketing department since InBev took over. They are good reads.

Bottom line: Anheuser-Busch is shifting marketing dollars around, and…

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The newest Bud man has only recently become a beer man.

Jason Warner is Anheuser-Busch InBev’s new global vice president of Budweiser, leading the global brand team. He joined Anheuser-Busch InBev with a 14-year marketing background, nine of which were…

Reporter’s note: This is for all you lager heads out there who didn’t see the St. Louis Post-Dispatch on Sunday. Enjoy!

After word leaked out recently that Anheuser-Busch was getting ready to test-market a new beer called Select 55 - billed as “the world’s…

If you find yourself in Cincinnati, Louisville, Austin or in a smattering of selected other cities in the next few months, you might be roped into test-marketing a beer called “Select 55.” It’s named for the number of calories in…

It’s been a whole 13 months since Anheuser-Busch rolled out Bud Light Lime. The citrus-flavored brew, a brand extension to A-B’s bestselling beer, quickly became the beer industry’s most successful new product in recent memory.

But come on, guys! This blog has…

It’s been about eight months since Anheuser-Busch put its marketing muscle behind a new campaign to convince drinkers that Bud Light was truly different from - and better than - Coors Light, Miller Lite and all the other competing light beers out there.…

Note: The Bud Light “mega brand” has gained a full point of market share. We add a little clarification in the third-from-last paragraph. Happy reading!

Lager Heads just got off the phone with Keith Levy, vice president of marketing at Anheuser-Busch. It…