[Get our Twitter updates here.]
MillerCoors‘ third-quarter profit rose 37 percent as cost cuts and strengthened sales of the company’s cheaper beers helped buoy the brewer’s profits, the Wall Street Journal is reporting.
It’s a fascinating look at how well Anheuser-Busch InBev’s toughest…
(No Ratings Yet)
Loading ...[Get our Twitter updates here.]
“Pabst Blue Ribbon is a recession juggernaut, but not just because it’s cheap,” Advertising Age scribe Jeremy Mullman reports.
PBR sales are up an “astounding” 25 percent this year, Mullman writes, quoting data from Information Resources Inc. From the story:
While cheaper…
(No Ratings Yet) Loading ...[Get our real-time Twitter updates here.]
For months, beer drinkers have been moving to cheaper beers as the recession bites them in the wallets. Anheuser-Busch has noticed drinkers trying to stretch their bucks, and had adjusted its marketing to roll with the changing…
(4 votes, average: 5 out of 5) Loading ...
