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So a funny thing happened on the way to taping this week’s Saturday Night Live. Anheuser-Busch went and bought all the national commercials within the broadcast.

Yep, all of them. That means that Anheuser-Busch is going to hit viewers with…

London-based SABMiller is preparing to reposition its Grolsch beer globally as a “maverick” brand, Marketing Week is reporting. SABMiller acquired the Grolsch brand in February 2008 from rival Anheuser-Busch. Now, it appears the brand is being pushed towards a more ambitious track.…

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Trade publication Beer Marketer’s Insights found some interesting nuggets in the advertising budgets of America’s two biggest brewers.

After jumping mainstream media spending by 18 percent in the first quarter, Anheuser-Busch InBev “dialed back” in the second quarter. In…

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Tim Schoen, a veteran marketer at Anheuser-Busch, is leaving the company “to pursue new career interests.”

Schoen, 50, worked most recently as Anheuser-Busch’s vice president of global sports and entertainment marketing. In that role, he managed…

Reporter’s note: This is for all you lager heads out there who didn’t see the St. Louis Post-Dispatch on Sunday. Enjoy!

After word leaked out recently that Anheuser-Busch was getting ready to test-market a new beer called Select 55 - billed as “the world’s…

It’s been a whole 13 months since Anheuser-Busch rolled out Bud Light Lime. The citrus-flavored brew, a brand extension to A-B’s bestselling beer, quickly became the beer industry’s most successful new product in recent memory.

But come on, guys! This blog has…

For the past few years, Bud Light has encouraged adult Super Bowl watchers to text-message a hotline during the game in order to unlock a “secret” spot, which they could then watch on one of Anheuser-Busch’s websites. The commercials are designed…

We all knew what was going to happen when InBev bought Anheuser-Busch late last year. The notoriously frugal InBev would slash Anheuser-Busch’s storied marketing budget. The commercials people have come to enjoy would vanish, and brands would languish.

We knew this, right?…

USA Today reporter Nate Ryan has a very cool story here about how NASCAR driver Kasey Kahne is trying to create his own identity as Budweiser’s front man. As Lager Heads readers may know, Kahne is the replacement for Dale Earnhardt Jr., a longtime fan favorite and…

The executives at Anheuser-Busch InBev are no doubt familiar with one of the criticisms that dogged InBev for a good while before it took over Anheuser-Busch: That the company is much more interested in - and proficient at - cutting costs than…