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More changes are afoot near the top levels of management at Anheuser-Busch.

Mark Wright has been promoted to vice president of media, sponsorship and activation at Anheuser-Busch, replacing Dan McHugh, who left the company on Monday. Wright will…

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Trade publication Beer Marketer’s Insights found some interesting nuggets in the advertising budgets of America’s two biggest brewers.

After jumping mainstream media spending by 18 percent in the first quarter, Anheuser-Busch InBev “dialed back” in the second quarter. In…

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Bud Light and Coors Light are massive brands that dominate the U.S. beer industry. They go head-to-head on the grocery store shelves and in the ice cooler. The summer, as always, is the stage of their ongoing…

We all knew what was going to happen when InBev bought Anheuser-Busch late last year. The notoriously frugal InBev would slash Anheuser-Busch’s storied marketing budget. The commercials people have come to enjoy would vanish, and brands would languish.

We knew this, right?…

Keith Levy, Anheuser-Busch’s vice president of marketing, is assembling what he calls “a diverse team of talented leaders” who will make up the A-B marketing team as the company is integrated into InBev of Belgium. Lager Heads has obtained the new line-up,…

Chicago-based MillerCoors, the biggest U.S. competitor to the newly constituted Anheuser-Busch InBev, has picked a consortium of media agencies to handle its $400 million-plus media account.  

Three agencies — Draftfcb, Initiative, and Kinetic — won the competitive pitch to become MillerCoors’…