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11.19.2009 5:05 pm

Anheuser-Busch pushes through recession, tries to boost Bud Light as wholesalers fret about future

St. Louis Post-Dispatch

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One year of Anheuser-Busch InBev is now in the bag. Wednesday marked the birthday of the world’s biggest brewer, when InBev of Belgium officially took control of St. Louis-based Anheuser-Busch, which it had been eyeing as a…

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11.04.2009 3:49 pm

Do brewery mergers call regulation, “three-tier” system into question?

St. Louis Post-Dispatch

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Lager Heads had the honor of moderating a fascinating - and heated - panel at a beer conference last month in Chicago. The topic: Globalization and its effect on the regulation of alcohol in the U.S.

We wanted…

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11.04.2009 1:12 pm

MillerCoors’ profits, revenue rise; Anheuser-Busch InBev not the only one cutting costs

St. Louis Post-Dispatch

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MillerCoors‘ third-quarter profit rose 37 percent as cost cuts and strengthened sales of the company’s cheaper beers helped buoy the brewer’s profits, the Wall Street Journal is reporting.

It’s a fascinating look at how well Anheuser-Busch InBev’s toughest…

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11.03.2009 10:47 am

Anheuser-Busch president David Peacock is Advertising Age’s No. 7 “Power Player”

St. Louis Post-Dispatch

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If we know Dave Peacock, he’ll probably shrug off this recognition. But we found it fascinating that Peacock was high on the list of Advertising Age’s list of “Power Players.” Peacock is No. 7. AdAge points out that…

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11.02.2009 7:30 pm

What does your choice of beer say about you?

St. Louis Post-Dispatch

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Now this is fascinating. Did you know that, if you are a Heineken drinker, you are more…

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09.24.2009 5:33 pm

MillerCoors throws NASCAR challenge at Anheuser-Busch

St. Louis Post-Dispatch

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We can always count on MillerCoors, the Chicago-based competitor to Anheuser-Busch, to periodically aim feisty and creative challenges at its much larger rival. They are entertaining.

The latest challenge seems to be in the service of free…

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09.23.2009 11:06 am

What makes Pabst Blue Ribbon a “recession juggernaut”?

St. Louis Post-Dispatch

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Pabst Blue Ribbon is a recession juggernaut, but not just because it’s cheap,” Advertising Age scribe Jeremy Mullman reports.

PBR sales are up an “astounding” 25 percent this year, Mullman writes, quoting data from Information Resources Inc. From the story:

While cheaper…

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09.22.2009 9:42 am

Saddle up: How MillerCoors uses its sponsorship of the Dallas Cowboys

St. Louis Post-Dispatch

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Chicago-based MillerCoors has found innovative ways to make its mark at the Dallas Cowboys‘ new football palace, according to CNBC reporter Darren Rovell.

“The most talked about part of the $1.2 billion Cowboys Stadium is of course the…

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09.22.2009 9:41 am

Can beer prices keep going up? Should they?

St. Louis Post-Dispatch

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If they pay attention, statisticians and humble beer drinkers might notice something interesting these days. Prices for a lot of everyday items like produce and dairy seem to be hanging steady or falling in this recession.…

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09.21.2009 9:32 am

Big brewers’ media spending up for first half of year

St. Louis Post-Dispatch

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Trade publication Beer Marketer’s Insights found some interesting nuggets in the advertising budgets of America’s two biggest brewers.

After jumping mainstream media spending by 18 percent in the first quarter, Anheuser-Busch InBev “dialed back” in the second quarter. In…

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