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“Pabst Blue Ribbon is a recession juggernaut, but not just because it’s cheap,” Advertising Age scribe Jeremy Mullman reports.
PBR sales are up an “astounding” 25 percent this year, Mullman writes, quoting data from Information Resources Inc. From the story:
While cheaper…
(No Ratings Yet)
Loading ...Trade publication Beer Marketer’s Insights has a fascinating item this week about Anheuser-Busch’s new and recently-acquired brands. Beyond the headlines and the big brands, there are pretty spotty results for A-B’s quieter brands.
Alert readers may know Budweiser and Bud Light are struggling…
(No Ratings Yet) Loading ...It’s been about eight months since Anheuser-Busch put its marketing muscle behind a new campaign to convince drinkers that Bud Light was truly different from - and better than - Coors Light, Miller Lite and all the other competing light beers out there.…
(8 votes, average: 2.38 out of 5) Loading ...
