What makes Pabst Blue Ribbon a “recession juggernaut”?

St. Louis Post-Dispatch

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“Pabst Blue Ribbon is a recession juggernaut, but not just because it’s cheap,” Advertising Age scribe Jeremy Mullman reports.

PBR sales are up an “astounding” 25 percent this year, Mullman writes, quoting data from Information Resources Inc. From the story:

While cheaper…

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