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About 18 months ago, Anheuser-Busch executives started publicly touting a new strategy to boost sales and profits: Adding new line extensions to Bud Light and Budweiser. Each big beer would be the main component of a “megabrand.”…
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The benefactor that owns the Pabst Brewing Company and its iconic brands has put the business up for sale, according to the New York Post.
The sale has actually been in the works for some time, beer industry…
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“Pabst Blue Ribbon is a recession juggernaut, but not just because it’s cheap,” Advertising Age scribe Jeremy Mullman reports.
PBR sales are up an “astounding” 25 percent this year, Mullman writes, quoting data from Information Resources Inc. From the story:
While cheaper…
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