07.23.2009 10:28 am
Coors Light vs. Bud Light: My media strategy can beat up your media strategy!
St. Louis Post-Dispatch
The competition between MillerCoors and Anheuser-Busch InBev in the U.S. never wants for story lines. For one, there is the traditional animosity between Miller and Anheuser-Busch. There’s also Anheuser-Busch InBev’s emerging approach of trimming its number of sponsorships (hot rod cars and…
Lager Heads understands that the St. Louis Blues hockey team will take radio production functions in-house as Bud Productions, the broadcast production unit of Anheuser-Busch, pulls out of the Blues Radio Network and shuts down on Jan. 1.
The Blues network is comprised of…