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07.23.2009 10:28 am

Coors Light vs. Bud Light: My media strategy can beat up your media strategy!

St. Louis Post-Dispatch

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Bud Light and Coors Light are massive brands that dominate the U.S. beer industry. They go head-to-head on the grocery store shelves and in the ice cooler. The summer, as always, is the stage of their ongoing…

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03.19.2009 12:15 pm

MillerCoors looking to boost radio and event marketing

St. Louis Post-Dispatch

The competition between MillerCoors and Anheuser-Busch InBev in the U.S. never wants for story lines. For one, there is the traditional animosity between Miller and Anheuser-Busch. There’s also Anheuser-Busch InBev’s emerging approach of trimming its number of sponsorships (hot rod cars and…

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12.09.2008 3:56 pm

St. Louis Blues taking radio production in-house as changes come at Anheuser-Busch

St. Louis Post-Dispatch

Lager Heads understands that the St. Louis Blues hockey team will take radio production functions in-house as Bud Productions, the broadcast production unit of Anheuser-Busch, pulls out of the Blues Radio Network and shuts down on Jan. 1.

The Blues network is comprised of…

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