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04.21.2009 12:22 am

Behind the scenes with the Budweiser Clydesdales: An audiovisual tour

St. Louis Post-Dispatch

The ace photographers at the Post-Dispatch have crafted an impressive collection of photos and videos chronicling the Budweiser Clydesdales, Anheuser-Busch’s favorite animals and arguably its most effective marketing tools.

Thanks to hours of behind-the-scenes access to Anheuser-Busch’s facilities in St. Louis and…

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01.31.2009 12:19 pm

Grading Anheuser-Busch’s marketing: Pass or fail?

St. Louis Post-Dispatch

It seemed a simple question, so Lager Heads asked it. Exactly how good is Anheuser-Busch at marketing, particularly when it comes to advertising on the Super Bowl? We all know A-B is a prolific advertiser — it will be the No. 2…

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