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12.01.2009 5:49 pm

Eavesdropping on an interview with Tony Ponturo, Anheuser-Busch’s former sports guru

St. Louis Post-Dispatch

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The Washington TimesTim Lemke has a fascinating interview with Tony Ponturo, who retired about a year ago as Anheuser-Busch’s vice president of global media, sports and entertainment marketing.

Ponturo was arguably one of the most influential people…

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04.29.2009 3:02 pm

Report: Anheuser-Busch InBev to trim Olympic advertising spending

St. Louis Post-Dispatch

Anheuser-Busch InBev has told NBC that it will spend only about half as much on its coming Olympic advertising package as it did on the previous one, according to the Wall Street Journal.

Citing a person familiar with the matter, the newspaper…

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03.17.2009 10:29 am

Will brewers preserve their sports marketing in hard times?

St. Louis Post-Dispatch

Will beer companies’ sports marketing keep rolling through a recession?

That’s the question that reporters from Forbes and Reuters pondered in a couple of recent articles. Basically, the takeaway seems to be that lots of marketers are pulling back on marketing spending -…

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01.28.2009 12:06 pm

Anheuser-Busch dials back exclusive sports deals to save money; Will competitors swoop in?

St. Louis Post-Dispatch

Anheuser-Busch is known in the sports advertising world for locking up “exclusive” deals with teams, stadiums and leagues. Those deals, some of them quite expensive, gave A-B the sole sponsorship rights, locking out rivals such as Miller and Coors. But now, those…

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12.11.2008 9:39 am

Meet the Anheuser-Busch marketers

St. Louis Post-Dispatch

Keith Levy, Anheuser-Busch’s vice president of marketing, is assembling what he calls “a diverse team of talented leaders” who will make up the A-B marketing team as the company is integrated into InBev of Belgium. Lager Heads has obtained the new line-up,…

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11.20.2008 10:38 am

Fresh powder and a frosty cold one: Anheuser-Busch touts Vail sponsorship

St. Louis Post-Dispatch

Anheuser-Busch’s new sponsorship of Vail Resorts Inc. makes it the exclusive beer sponsor at four premier Colorado mountain resorts - Vail, Beaver Creek, Breckenridge and Keystone. The deal will also give the brewer access to 6.2 million visitors every year. It’s an opportunity…

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11.17.2008 11:08 am

Tony Ponturo, Anheuser-Busch’s sports marketing guru, to retire

St. Louis Post-Dispatch

Tony Ponturo, Anheuser-Busch’s vice president of global media and sports marketing, will retire from the company on Dec. 31, Lager Heads has learned.

Ponturo has worked at the St. Louis-based brewer for 26 years, and has been recognized as one of the media and sports…

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