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11.20.2009 2:48 pm

Budweiser’s global advertising director speaks

St. Louis Post-Dispatch

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We would like to thank St. Louis University for the delicious coffee and pastry we enjoyed this morning, as well as for the interesting discussion of Budweiser’s global prospects. That discussion touched off the Boeing Institute of…

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11.20.2009 12:39 pm

Will Bud family “megabranding” backfire on Anheuser-Busch?

St. Louis Post-Dispatch

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About 18 months ago, Anheuser-Busch executives started publicly touting a new strategy to boost sales and profits: Adding new line extensions to Bud Light and Budweiser. Each big beer would be the main component of a “megabrand.”…

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11.19.2009 5:05 pm

Anheuser-Busch pushes through recession, tries to boost Bud Light as wholesalers fret about future

St. Louis Post-Dispatch

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One year of Anheuser-Busch InBev is now in the bag. Wednesday marked the birthday of the world’s biggest brewer, when InBev of Belgium officially took control of St. Louis-based Anheuser-Busch, which it had been eyeing as a…

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11.17.2009 4:16 pm

On the 365th day of Anheuser-Busch InBev, we look back, and ahead

St. Louis Post-Dispatch

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We have heartily enjoyed helping to put together the Post-Dispatch’s four-day series on the first anniversary of Anheuser-Busch InBev. In case you’ve missed some of the work, here is a compilation, just in time for the…

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11.12.2009 8:40 pm

Russell Ackoff’s big idea: Spend less on marketing, and sell more beer. (A lot more.)

St. Louis Post-Dispatch

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The Wall Street Journal has a fascinating piece about the life and times of management theorist Russell Ackoff, who died Oct. 29 at age 90. Ackoff, apparently, put his stamp on a number of big companies,…

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11.12.2009 8:40 pm

Lager Heads on Extra Edition

St. Louis Post-Dispatch

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We will be on KMOV’s “Extra Edition” on Saturday morning (channel 4, 10 a.m. central time) to discuss the one-year anniversary of Anheuser-Busch InBev, and what it means for St. Louis. Should be fun. Consider this…

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11.02.2009 10:30 am

Maker of Corona posts big increase in revenues, profits; Still wants $2.5 billion from Anheuser-Busch

St. Louis Post-Dispatch

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Mexican brewer Grupo Modelo posted a 32.5 percent rise in third-quarter net profit, Reuters is reporting.

The maker of Corona also said there was no change in its arbitration process against partner Anheuser-Busch. Modelo gave no new information…

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10.27.2009 10:26 am

Former Anheuser-Busch executive Francine Katz sues brewer, alleges sex discrimination

St. Louis Post-Dispatch

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After leaving the company 10 months ago, Anheuser-Busch’s highest-ranking female executive has sued the brewer, alleging gender discrimination and a pattern of unfair pay practices.

Francine Katz, formerly A-B’s former vice president of communications and consumer affairs…

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10.23.2009 11:19 am

UK chief of Czech brewer Budvar calls Anheuser-Busch InBev “weaselly.” Oh no, he didn’t!

St. Louis Post-Dispatch

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The Publican, a trade publication for bars and pubs in the United Kingdom, picks up a juicy nugget in the multi-decade and multi-country trademark dispute between Anheuser-Busch and Czech brewer Budvar over the name “Budweiser.”

The story reports that…

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10.22.2009 4:02 pm

Former Anheuser-Busch executives shop their marketing expertise; St. Louis talent an “enormous asset”

St. Louis Post-Dispatch

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It’s a question we will be asking more and more in the coming weeks: What do folks do when they leave Anheuser-Busch? A lot of people have left in the 11 months since InBev took over.…

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