Grolsch: From swing top to “global icon”?

By Jeremiah McWilliams

St. Louis Post-Dispatch

London-based SABMiller is preparing to reposition its Grolsch beer globally as a “maverick” brand, Marketing Week is reporting. SABMiller acquired the Grolsch brand in February 2008 from rival Anheuser-Busch. Now, it appears the brand is being pushed towards a more ambitious track.…