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12.17.2008 12:37 pm

PD’s financial plight was no surprise (and here are a few tips)

St. Louis Post-Dispatch
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The financial plight of the P-D as reported in Tuesday’s business section was pretty well known given the way your stock prices dropped like a rock in the span of one year. Thank goodness you don’t have a competing newspaper in St. Louis — then you would be in deeper trouble.

All is not lost; there are things the P-D can do to strengthen itself, namely,

1. Pay salaries based on performance. There are too many non-producing prima-donnas drawing obscene salaries for doing little or nothing.

2. Eliminate the editorial section personnel and the entire section since any semblance to fairness and unbiased printing is something that never could be mastered by you folks.

3. Apply for an Obama Bailout. You will, in January, have the friends in Washington to bring this about.

Richard H. Gerding
Concord Village

10 comments

Comments are closed.

if the Post-Disgrace charged Obama for all the fawning propaganda they published under the heading of “news”, they’d have enough money to print every paper on sheets of gold using silver ink. they could afford to deliver each paper in its own personal limo and pay a valet to open the paper and read articles to the subscriber. The PD could afford to pay its workers a living wage, like they demand I do. You could identify PD employees by the expensive cars they drive and mansions they inhabit and by the $1000 bills they use to light their cigars. If only…

— Pulitzer's spinning grave
1:39 pm December 17th, 2008

Richard H. Gerding:

“Eliminate the editorial section personnel and the entire section since any semblance to fairness and unbiased printing is something that never could be mastered by you folks.”

I would never deny a newspaper their First Amendment rights but it sure as hell wouldn’t take more than one person in that department to express that same tired old opinion.

— Iconoclastic Sage
4:08 pm December 17th, 2008

I like the “Dixie Chicks” business model reference better. This one isn’t nearly as funny.

— lunar
4:17 pm December 17th, 2008

Posters on these blogs tend to be too hard on the Post-Dispatch. Things favoring the Right get printed in the Post that would not appear in other liberal papers. When I have had complaints, I have found the Post editors willing to listen and make changes.

St. Louis needs a daily newspaper. I gave my daughter a Post subscription lately and hope to give more away at Christmas.

— Bill Hannegan
1:34 am December 18th, 2008

Richard–

Just cancel your subscription to the Post and read the Globe if you don’t like it’s editorial stance.

— HKCHAS
9:58 am December 18th, 2008

Mr. Gerding,

“There are too many non-producing prima-donnas drawing obscene salaries for doing little or nothing.” Could someone be specific here? I was not aware that employee compensation was in the general database.

” Eliminate the editorial section personnel and the entire section since any semblance to fairness and unbiased printing is something that never could be mastered by you folks.” Does this include Ms. Campbell and Mr. Billingsly? It seems that if the P-D took this advice and replaced all but one liberal columnist with conservatives, some readers would focus on that one liberal to condemn the entire editorial section. Is there anyplace in this world for non-conformity? Adolf Hitler simply burned the opinions he did not agree with. There are some today that would prevent those opinions from being printed in the first place.

The financial challenges at the P-D arise from a conundrum in existence since Al Gore invented the internet. How does one make a profit from a free medium? How many would be willing to subscribe to this website; what is an informed, enlightened opinion going for these days on the open market? I wish the P-D luck in solving this puzzle. Considering the history and heritage behind this great newspaper, there is much more at stake than the Arch, the Cardinals, Budweiser…

— Commander Barkfeather
10:00 am December 18th, 2008

HKCHAS:

“Just cancel your subscription to the Post and read the Globe if you don’t like it’s editorial stance.”

What? And miss the news that RJ Matson, Kevin Horrigan and Eric Mink have been reduced to selling pencils out of a tin cup on the corner?

— Iconoclastic Sage
2:41 pm December 18th, 2008

Are the Dixie Chicks selling pencils on the same corner? Tell us Sagesaurus just how badly those with an open mind are failing.

— lunar
4:06 pm December 18th, 2008

What is a real pain with the PD is that if you buy it at a store, they charge you tax. If you buy it at a machine, there is no tax. It’s so idiotic. Of all the States I’ve lived in and the papers I’ve bought. The PD is the only that charged tax.

— Phil R.
4:35 pm December 18th, 2008

Let the P.D. go down and bring back the Globe Democrat, it was a lot better newspaper.

— Kenrick
7:14 pm December 18th, 2008