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09.17.2009 11:27 am

We are spending less time with e-mail, thanks to social networks

St. Louis Post-Dispatch
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There are all sorts of studies out there showing our waning interest in e-mail. Or, I guess I should say, young people’s waning interest in e-mail. They, of course, would much rather communicate through text messages and through the communication systems built into sites like Facebook and Twitter.

According to a study by the Online Publishers Association, we are spending more of our online time on content (think ESPN.com and the like) and community (Facebook, Twitter, etc.) at the expense of communication.

Here’s how it breaks down:

  • Content: 42%
  • Communications:  27%
  • Commerce:  13%
  • Community:  13%
  • Search:  5%

Six years ago, the community category did not exist and we were spending 34 percent of our time with content and 46 percent of our time with communications.

Isn’t it odd to start to think of yourself as falling behind the times because you still like e-mail? That’s me. Sure I’ll text, post messages on Facebook, etc. But when it comes down to it, I’d much rather get an e-mail than a 160-character text message. I guess I’m sort of an updated version of the person who still prefers letters on actual paper.

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