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11.09.2009 10:57 am

Now playing in Peoria: Third branch of Edwards brokerage

St. Louis Post-Dispatch
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Benjamin F. Edwards & Co., the brokerage firm founded last year by Benjamin F. “Tad” Edwards IV, has lured eight more employees away from Edwards’ old firm, which is now known as Wells Fargo Advisors. They’re creating a Peoria, Ill., branch, the third for the new Edwards firm.

Like the new firm’s branch-office personnel in White Plains, N.Y., and Springfield, Mo., and its 25 headquarters staffers in Clayton, Mo., the Peoria employees formerly worked for A.G. Edwards & Sons. That firm, founded by Tad Edwards’ great-great-grandfather, was sold in 2007 to Wachovia, which later became part of Wells Fargo.

In a news release, the Edwards firm says it will continue to expand:

The company expects to open additional locations before the end of the year and continues to evaluate oportunities throughout the country in other middle market communities and major  metro market areas.

When I talked to Tad Edwards for a column last month, he did talk about growth plans, but he also described the firm’s refreshingly old-fashioned values:

We think people are attracted to a private, entrepreneurial firm that’s got the deep roots of generations, where people can take care of their clients and where there’s a fun culture.

Sounds like something that should play in Peoria.

(P.S. Don’t forget to check out our Twitter updates.)

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7 comments

AGE should have “NOT affiliated with edward Jones” in their ads. AGE is reputable, has the client at least partially considered. Jones, on the other hand, is a bunch of lying pretty boys. Should all be horsewhipped.

— irony free
7:09 pm November 9th, 2009

Way to go Tad! What Bob Bagby did to you and AG Edwards was an abomination. Put that man and his cronies in the poor house the old fashioned way. By beating him with quality competition!

— Rico
8:52 am November 10th, 2009

Irony free,

I am a big fan of the old AGE as well, but seriously, what are you talking about?

— Jim
1:04 pm November 10th, 2009

Jim: Edward Jones paid $90 million to the government so Jones didn’t have to admit criminal activity. When Jones was taking their “clients” (read chumps) out of blue chip and putting them in Goldman Sachs funds (since GS was paying premium commissions) they knew it was a bad bad move. They were instructed to tell the chumps (I mean clients) it was a great time to “cost average”. Unconscionable, execrable and to make it even MORE loathsome, Jones systematically took advantage of people that trusted them. Many had their life savings involved, and no way to make a living. AGE is fine, Ben Edwards a genuine character and honest man. Edward Jones is a bunch of semi-educated sewer rats. And they know it. (Apologies to rats everywhere). THAT’S what I’m talking about. Don’t get me started.

— irony free
1:52 pm November 10th, 2009

Tad,

Congratulations! As a former AGE employee….wish youand the new Ewwards family of employees nothing but the best. Stick to your philosophy…IT WILL WORK!!

— Keith
12:44 pm November 11th, 2009

Irony Free - before you start to call a group of people “semi educated” - I would learn how to use the correct spellings and punctuation. Also get your facts straight before you post something – people like you annoy me.

— Harry
3:55 pm November 11th, 2009

Harry: Sorry you’reI annoyed. My proof reader was taking a break. Facts are straight. People that take money that doesn’t belong to them annoy me.

— irony free
10:10 am November 13th, 2009