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11.18.2008 10:44 am

Eagle takes wing in new A-B InBev logo

St. Louis Post-Dispatch
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 When it announced its plan to buy Anheuser-Busch, InBev pledged to keep the Clydesdales and other important A-B symbols. Today’s news release on the completion of the merger makes clear that the Anheuser-Busch eagle is here to stay, too. In fact, it’s been incorporated into the new parent-company insignia. As logos go, the new one is not bad, but this eagle appears to be flying away, which makes one wonder where it’s going. I have a feeling St. Louisans will remain nostalgic for the old A-and-Eagle, with its fiercer-looking bird.

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81 comments

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Looks like clip art - way to go InBev.

This logo strips AB of all it’s “regal” precense. The “King of Beers” is now just another sanitized corporate conglomerate. Sad, sad, sad.

— gordon39
11:55 am November 18th, 2008

No thought was put into this design. A more fierce eagle should go the other way maybe from behind the logo, its wings spread across ab and InBev joining the two together.

— Kathy Errante
11:55 am November 18th, 2008

instead of an eagle, perhaps a vulture would be more appropriate…

— bb
11:59 am November 18th, 2008

I find it too cheap, just like Inbev to start out on the wrong foot. Makes me want to start drinking Stag what next. JUst use the old logo

— Bill
12:00 pm November 18th, 2008

I wonder what will become of the AB sign on Hwy 40 that used to be in Sportsman’s Park.

— jfmoyn
12:08 pm November 18th, 2008

My cockatiel looks meaner in the morning than this little canary

— Shelly Wiseman
12:16 pm November 18th, 2008

My first thought when I saw this on the announcement of the deal closing was the same as yours - where is the eagle going? Are they trying to tell us something? Why would InBev do that when they know how sensitive (understandably) St. Louisans are to the take over?

— sylviagrace
12:17 pm November 18th, 2008

Doesn’t really look like an eagle with those colors.
Looks like a wimp compared to the old AB fierce looking eagle.

— Don
12:22 pm November 18th, 2008

Is that an albatross?

— Chuck
12:23 pm November 18th, 2008

this could be the ugliest logo i have ever seen, of anything.. that in bev needs to be much smaller or just take it off..overall though this is a ugly ugly let me say that again ugly logo

— john
12:48 pm November 18th, 2008

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