11.18.2008 10:44 am
Eagle takes wing in new A-B InBev logo
St. Louis Post-Dispatch
When it announced its plan to buy Anheuser-Busch, InBev pledged to keep the Clydesdales and other important A-B symbols. Today’s news release on the completion of the merger makes clear that the Anheuser-Busch eagle is here to stay, too. In fact, it’s been incorporated into the new parent-company insignia. As logos go, the new one is not bad, but this eagle appears to be flying away, which makes one wonder where it’s going. I have a feeling St. Louisans will remain nostalgic for the old A-and-Eagle, with its fiercer-looking bird.
(20 votes, average: 1.95 out of 5)
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David Nicklaus has covered St. Louis business for more than 25 years. His column appears three days a week on the Post-Dispatch business page. 
There go our jobs. Fly away, jobs! Fly away!
I could have done the same thing with free clip art on the internet. What’s next, changing the Clydesdales to pink My Little Pony’s? Awesome.
I hope they didn’t spend long on that thing, looks like something my 5th grader would have designed in his art class. You can tell they didn’t let the AB marketing dept. design it. It s^^ks!!!
In what way is this keeping the AB Eagle. This looks like a completely different Eagle. I can definietly see the South American style in the design. I woudl have gone with ABIB as teh company log with the Eagle in teh A just like it has always been. This is an Emasculating symbol that you would not expect to be associated with NASCAR, MLB, and the NFL.
who can take this logo seriously?! it looks so cheap with no credibility behind it whatsoever!
Look upon this logo as a symbol of freedom to buy gallons non-AB beer without an ounce of guilt.
Too cartoonish! Gross. I miss the real AB.
ugly
How sad and appropriate that the eagle is flying away…
That logo is absolutely pathetic. They talk about AB’s iconic brands of beer. The old logo was also iconic, absolutely one of the most historical and identifiable product logos ever. And what is one of the first moves of the “brilliant” Carlos Britos…let’s scrap the classic AB logo and go with this piece of Schlitz.