11.18.2008 10:44 am
Eagle takes wing in new A-B InBev logo
St. Louis Post-Dispatch
When it announced its plan to buy Anheuser-Busch, InBev pledged to keep the Clydesdales and other important A-B symbols. Today’s news release on the completion of the merger makes clear that the Anheuser-Busch eagle is here to stay, too. In fact, it’s been incorporated into the new parent-company insignia. As logos go, the new one is not bad, but this eagle appears to be flying away, which makes one wonder where it’s going. I have a feeling St. Louisans will remain nostalgic for the old A-and-Eagle, with its fiercer-looking bird.
(20 votes, average: 1.95 out of 5)
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David Nicklaus has covered St. Louis business for more than 25 years. His column appears three days a week on the Post-Dispatch business page. 
NO NO NO! TERRIBLE!
I know that this is a European company now, and I am glad they are keeping the eagle, but this is a bad logo design. Where is the eagle going??? Why didn’t InBev get the AB marketing group on this assignment? They would have made it look amazing.
Who approved this logo? That is what I want to know. Who saw this and said “Yep, that’s the one” and why do they still have a job?
It looks like an Airline Logo. Not a traditional Brewer’s logo. Its lame at best.
The reason the eagle looks so wimpy is because its the So American eagle.
The new logo is downright awful. This whole situation makes me want to cry. I lived in St Louis my entire life until i joined the military 3 years ago. I’m afraid that when I go back home to visit, everything I remember and love about St Louis will be destroyed.
This must be a joke. A beautiful classic logo turned to junk. Who designed this, someone at Kinko’s?
That ain’t no stink’n eagle!
The old logo had history, tradition, and was widely recognized. This new one is weak and doesn’t convey anthing to do with Budweiser. Add me to the list of those that hate it.
hey haters, i made this in mrs. barcia’s fifh grade junior ahcievment class. eveyone liked it, including mr. roberts. so i used it to gets a job at kinkos. when i grow up i want to work at teh world class marketing department please.
can you please keep me off the list of people who do not like this logo.
The new symbol looks terrible. It looks like a dove rather than an Eagle.