The cost cutting has begun, AB’s marketing obviously was not involved with this blunder. This is terrible, looks like they used a cheap clip-art dove and put zero effort into this logo. I guess they must have had a contest at a local grade school and this is winner….what a POS!!! What next, will the Budweiser bowtie be changed to a real polka dot bowtie.

unbalanced!!! but nice idea - international - all encompassing - sunrise and sunset - brown and red - eagle that looks a bit like a seabird - would work better with a geometric diagonal background about an inch to an inch and a half wide from bottom left to top right to pull it together, or completely rearrange the bird’s positioning… don’t know… it needs help.

I think the logo is “way special”.

I grew up idolizing the older members of my family that worked for AB. I don’t think there isn’t a college student/recent graduate from St. Louis who didn’t find the prospect of working for AB at the very least attractive. Now the tradition is gone and InBev gives us this! The introduction of the new logo is down right shameful. I recently graduated college and moved back to St. Louis. Tradition played a big role in my up-bringing, instilled in me by the family members that took pride in working for such a great company. This new logo (if you can call it that) is a disgrace to the hard working St. Louisans that came before InBev. Hold on to what you have of the old AB. T-Shirts, Blankets, Beer Bottles, and Cans! Take pictures of the old sign on 40. Remember what St. Louisans built, but meet the new boss as same as the old.

A gradient on an eagle… The majesty of lazy graphic design.

Looks like the eagle is flying away from Anheuser-Busch and going to INBEV . Pretty appropriate I think . I hope it doesn’t die on the way to Brussels.

The cost cutting has begun. It looks like someone in customer service went through clip-art and came up with that while they were handling a customer complaint on the phone….

This is only the beginning. First the corporate logo, then the labels, then the recipes will all change. Burrito is clueless and will run this company into the ground.

Wow! If that logo was chosen, how bad were the others?

Honestly, I don’t understand the extreme reaction to this logo. No, it’s not the old AB logo, but it’s not the old AB, either. While a few responders have a point about the fact that the eagle lacks eagle-like characteristics, I think it looks cool, forward, modern, and definitely not cheap. I was concerned that they wouldn’t keep the eagle, or the AB name, at all; I think we got off easy.