11.18.2008 10:44 am
Eagle takes wing in new A-B InBev logo
St. Louis Post-Dispatch
When it announced its plan to buy Anheuser-Busch, InBev pledged to keep the Clydesdales and other important A-B symbols. Today’s news release on the completion of the merger makes clear that the Anheuser-Busch eagle is here to stay, too. In fact, it’s been incorporated into the new parent-company insignia. As logos go, the new one is not bad, but this eagle appears to be flying away, which makes one wonder where it’s going. I have a feeling St. Louisans will remain nostalgic for the old A-and-Eagle, with its fiercer-looking bird.
(20 votes, average: 1.95 out of 5)
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David Nicklaus has covered St. Louis business for more than 25 years. His column appears three days a week on the Post-Dispatch business page. 
This logo is HILARIOUS! It looks like the eagle is in a hurry to get away from this merger!
This is the best they could do?
The old logo was tired and worn. I welcome the new streamlined look. And, outside of Missouri, I bet most people have no idea what the old logo looked like anyway.
The cartoon eagle is, indeed, flying away. Indicative of the “quality” to come?
This logo shows ZERO imagination, and is embarrassing.
Are we going to have a big, lighted version of this on the highway outside of Busch?
Remember it’s the corporate logo, not a brand logo. Lucky to have ‘A-B’ and an eagle on it. It’s modern looking. August III’s old school thinking is what lost the company. Years of pumping money in Budwieser’s brand name in the U.S. to gain a one or two percent market gain rather than buying In-Bev never made much sense to me. I’m no longer working for A-B. I wish I was on the recent list of the big-dogs with a 100 million dollar severence package.
One more thing… say ‘Good-Bye’ to the born on date…
Looks like a utility company logo.
It’s a marketing debacle! Everyone associates the original logo to AB products. Also, does InBev realize how much it is going to cost to change the logo? It’s on everything! Next thing they will do is start changing recipes. This is the beginning of the end…very sad!
I teach graphic design, and if one of my students turned this logo in for an assignment, I would send them back to the concept stage. There is nothing “European” about this solution; instead it looks like a ten-minute crank out with bad, incommunicative clipart. I’m very disappointed.
That is the worst alteration of an iconic local logo since Cardinals’ General Manager Frank Lane removed the “birds on bat” design for the 1956 season. It was restored the following year.