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11.18.2008 10:44 am

Eagle takes wing in new A-B InBev logo

St. Louis Post-Dispatch
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 When it announced its plan to buy Anheuser-Busch, InBev pledged to keep the Clydesdales and other important A-B symbols. Today’s news release on the completion of the merger makes clear that the Anheuser-Busch eagle is here to stay, too. In fact, it’s been incorporated into the new parent-company insignia. As logos go, the new one is not bad, but this eagle appears to be flying away, which makes one wonder where it’s going. I have a feeling St. Louisans will remain nostalgic for the old A-and-Eagle, with its fiercer-looking bird.

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81 comments

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I’m not sure who they’re trying to appeal to with a robotic, yellow, red, and orange eagle. Apparently eagles must look a lot different in Europe. Talk about a total bastardization of a great thing. So much for keeping A-B’s history intact!

— Brito the Barbarian
1:35 pm November 19th, 2008

This is the most pathetic attempt at a logo ive ever seen. Leave it up to some European no talent ass clowns to cahnge everything that was good about Anheuser Busch.

— Dale
1:37 pm November 19th, 2008

Aweful. Looks like something from a kid’s computer. Everything sacred to America is going down in flames. Where the heck is that bird going anyway?

— Darrin
6:08 pm November 19th, 2008

This logo is similar to Anheuser-Busch Employee’s Credit Union’s Eagle. I will miss the old logo.

— norm williams
6:54 am November 20th, 2008

I’d like to see how they’re going to incorporate this into the classic Budweiser medallion logo. This ought to be interesting (and yes, it’s fugly).

— Albert Pujols
12:49 pm November 20th, 2008

I call it the GTFO Eagle… ’cause that eagle is GETTIN’ THE F*CK OUT. HA!

— Louie
1:03 pm November 20th, 2008

This is just a taste of the quality of marketing, product and management we are about to see come out of the Inbev deal…..The Brazilian influence will cause every aspect of this organization to look at cost and cost only as the determining factor. Taste level and appearance will suffer both internally and to the public.

— dan hutton
1:38 pm November 20th, 2008

I’m sort of shocked that they removed all of the corporate branding. Obviously, they want to reflect the change in ownership, but to wipe the entire AB image altogether (save the lone eagle on that page) is a bit harsh.
For example, when Live Nation bought House of Blues (here in Chicago and Nationwide), they kept everything the same and just operated from a behind-the-scenes point. Many people STILL don’t know about the corporate change, they just know the HOB is still serving up cornbread, Jake & Elwood tschochkies and live music.
If InBev changes the beer labels, I guarantee you people will stop buying/drinking.

— Bridget
1:40 pm November 20th, 2008

Hideous. Someone should lose their job over it.

— Brian
3:29 pm November 21st, 2008

Extreme Ugly! I am no longer purchase A&B products. Former Bud drinker

— cinza
12:41 pm November 22nd, 2008

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