11.18.2008 10:44 am
Eagle takes wing in new A-B InBev logo
St. Louis Post-Dispatch
When it announced its plan to buy Anheuser-Busch, InBev pledged to keep the Clydesdales and other important A-B symbols. Today’s news release on the completion of the merger makes clear that the Anheuser-Busch eagle is here to stay, too. In fact, it’s been incorporated into the new parent-company insignia. As logos go, the new one is not bad, but this eagle appears to be flying away, which makes one wonder where it’s going. I have a feeling St. Louisans will remain nostalgic for the old A-and-Eagle, with its fiercer-looking bird.
(20 votes, average: 1.95 out of 5)
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David Nicklaus has covered St. Louis business for more than 25 years. His column appears three days a week on the Post-Dispatch business page. 
I hate the new logo! No longer purchase A&B Poducts. I am searching for a tastey local microbrewed beer. Corporate Greed in action.