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05.13.2008 10:33 am

Clever marketing, or just another discount?

St. Louis Post-Dispatch

If you buy a Chrysler vehicle this month, you’re eligible for a gasoline card that caps your fuel costs at $2.99 a gallon for three years. Freakonomics author Steven Levitt calls this a ”brilliant idea,” because he thinks consumers “systematically exaggerate the importance…

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03.04.2008 12:12 pm

Minivan market continues to erode

St. Louis Post-Dispatch

Sales of Chrysler’s Dodge Caravan fell by 45 percent in the past year and 32 percent in February alone, and Canada’s Financial Post is speculating that job cuts may follow.

Chrysler introduced an all-new Caravan, along with the Chrysler Town &…

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06.05.2007 1:51 pm

The discount that wasn’t

St. Louis Post-Dispatch

Remember the “employee pricing” that GM, Ford and Chrysler offered to everyone back in 2005? It turns out that the discounts weren’t so great, but they did boost sales.

In the weeks after the employee-pricing promotion launched, a new study calculates,…

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05.14.2007 4:11 pm

Chrysler: Gone to the dog

St. Louis Post-Dispatch

Over at the new Biz Buzz blog, my colleague Doug Wong asks whether Cerberus Capital’s name is a bad omen for Chrysler,  the latest addition to Cerberus’ collection of companies. In Greek mythology, Cerberus is the three-headed dog that guards the gates to…

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