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09.24.2009 2:09 pm

NFL blackouts are a marketing fumble, ad guy says

St. Louis Post-Dispatch

The St. Louis Rams apparently don’t have to worry about a television blackout for their home opener, but it could become an issue later in the season. Fans of the Jacksonville Jaguars, for example, have already suffered from the National Football…

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09.08.2008 6:15 pm

If you round up, it’s just another dollar store

St. Louis Post-Dispatch

When we presented some thoughts recently about prices that end in “9″ or “99,” little did we know that one retailer would soon take things to an extreme. 99 Cents Only Stores raised its prices by almost a penny today, but instead of…

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09.08.2008 10:46 am

Why local on-air talent is valuable

St. Louis Post-Dispatch

I caught one of the radio ads for the new Wal-Mart Supercenter in Fenton, which tries to get local residents excited about the chance to buy groceries in the giant store. Unfortunately, most St. Louisans’ excitement will give way to…

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08.21.2008 5:16 pm

9 is a magic number for retailers

St. Louis Post-Dispatch

I always thought that stores’ habit of ending prices with a 9 — as in spaghetti selling for 99 cents instead of $1 or gasoline priced at $3.499, not $3.50 — was either a silly tradition or an insult to consumers’ intelligence. But…

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08.11.2008 10:22 am

Adman says Bud needs a marketing shakeup

St. Louis Post-Dispatch

Longtime St. Louis ad executive Tim Arnold has some unsolicited advice for Inbev, the Belgian brewer that will soon own the King of Beers. In an essay for Advertising Age, Arnold urges the King’s conqueror to “turn its marketing upside…

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05.13.2008 10:33 am

Clever marketing, or just another discount?

St. Louis Post-Dispatch

If you buy a Chrysler vehicle this month, you’re eligible for a gasoline card that caps your fuel costs at $2.99 a gallon for three years. Freakonomics author Steven Levitt calls this a ”brilliant idea,” because he thinks consumers “systematically exaggerate the importance…

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05.05.2008 4:58 pm

Ratcliffe discusses gas prices and marketing strategy

St. Louis Post-Dispatch

High gasoline prices shouldn’t hurt St. Louis tourism much this summer, Kathleen “Kitty” Ratcliffe said today in an upbeat discussion with the Post-Dispatch editorial board. Ratcliffe is president of the St. Louis Convention & Visitors Commission, a job she began two years ago…

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06.05.2007 1:51 pm

The discount that wasn’t

St. Louis Post-Dispatch

Remember the “employee pricing” that GM, Ford and Chrysler offered to everyone back in 2005? It turns out that the discounts weren’t so great, but they did boost sales.

In the weeks after the employee-pricing promotion launched, a new study calculates,

Chrysler’s prices…

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