Super Bowl indicator flashes “buy”
If you are looking for a reason to be optimistic about the stock market, try reading today’s sports-page headlines. According to a piece of Wall Street folklore, if a team from the “old” NFL (meaning from before its merger with the AFL) wins the Super Bowl, the stock market will post a gain for the year. And both of this year’s Super Bowl teams, the Cardinals and the Steelers, areĀ from the old NFL.
So a 2009 bull market should be a sure thing, right? Well, not so fast. The indicator failed miserably last year, when a New York Giants victory should have been good for the market. It also missed for four years in a row from 1998 to 2001. The indicator’s backersĀ – primarily Robert Stovall, an 82-year-old Wall Street veteran who now lives in Florida — claim a 79 percent success rate, but there’s no logical connection between a football game and the market. In reality, the Super Bowl “indicator” is nothing more than an interesting coincidence. I like this remark by New York Times columnist Floyd Norris, via Snopes.com:
Anyone foolish enough to bet on a game based on the stock market, or credulous enough to believe a football game can forecast the stock market, probably should hire a money manager, a psychiatrist, or both.





David Nicklaus has covered St. Louis business for more than 25 years. His column appears three days a week on the Post-Dispatch business page.
I would like to “fire” all of my money managers-but I am sure they would charge a fee
Haha! It’s no wonder the parent company of the Post-Dispatch is on the brink of insolvency. The P-D publishes tabloid garbage like this that actually makes the populace dumber. David Nicklaus, shame on you. You should be banished from this newspaper and forced to toil for the rest of eternity teaching financial literacy to 3rd graders.
Hey Jim,
Instead of you deciding who gets tax relief and who doesn’t why don’t we give it to everyone and let the market decide the winners and losers by whose stock is purchased and whose isn’t? That seems the fairest to me.