Beyonce is stupid. Some people just don’t care.Making money at at childs exspense is just sicking.Although i am not surprised .she may be pretty, but it shows that she certainly is not smart.

Aisha, what ads are you referring to? I haven’t seen any personally and when I went to the actual website, there was nothing questionable that I saw, although, I guess that is subjective. I was more shocked to see that there wasn’t much for sale on her site…they must still be ramping up.

For some reason, I was having trouble posting a pic of the Ad on the blog, but here’s a link with a photo of the ad (scroll down the site for larger version):
http://gawker.com/5008395/beyonc-tarting-up-young-girls-too

It’s just kind of weird to see a 5 year old dressed like she’s 15.

As the mother of a 3 year old girl, this makes me sick to my stomach. I would also like to hear from parents who buy these things for their daughters. I try very hard to instill the concept of pride in personal appearance and modesty in my daughter.

We wonder why our 12 year olds are having sex.

Can well all wake up now!?!

I was thinking if I waited long enough, the ad would have just popped up all over my screen anyway like the other hundreds of giganto ads found here on STLToday.

Back to the point…

I’m not so sure what we are seeing in that ad is who they are selling to for Dereon. I think that is from the ad company. Nothing on that site that I saw seems sized for little girls. I could be wrong, but I didn’t see it. I think this is an issue with the ad, and not the company itself.

Brian, if you go further into the site, http://www.dereon.com, you will see all kinds of clothing for infants, toddlers and girls 7-16.

Thanks Pam, don’t know how I missed that. I looked around a bit and still don’t see much that would stir controversy. The clothes seem age appropriate (per your taste) and I didn’t see where you can get heels in sizes for girls of 5 years old. I do applaud B for having a line of “curvelicious” - although I think the all denim jumpsuit is pushing it! Who knows, maybe Deb will feature it in her section in the upcoming weeks!

I get the ad being racy and why parents would be upset about it. I think it is still just a bad ad campaign than a bad clothing line but i’ll have to spend more time looking through the site.

Brian, I agree with you. It may be nothing more than a clever marketing campaign.

I am the parent of two little girls 2 1/2 and 4 months so I still control what they wear. What I am appaled at is what I see little girls wearing at the store–at what they are selling at the store–even at Target and Walmart. It seems to me that parents think its “cute” to dress their daughters like “prostitots” (my husband’s word). It is neither cute nor modest to see a 4 year old wearing a halter top and shorts that are way too short. I think it much cuter to see a little girl in a sundress or a t-shirt and a pair of shorts or capris—that is appropriate.

I can’t imagine any fathers buying clothes like that for their daughters. The mothers that buy those clothes are creating future problems for their daughters and society as a whole. Why can’t parents act like parents instead of trying to be an irresponsible friend? It may not be popular when the kids are young but everyone will appreciate the effort when they turn into responsible young adults.