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12.26.2007 7:20 pm

IHOP changes Pancake Day, after govs don’t budge on Feb. 5 primaries

What comes to mind when you think of Feb. 5? Pancakes or presidents?

That, in essence, was the dilemma facing International House of Pancakes executives when they sought “to lobby 15 state governors to move their Super Tuesday presidential primary elections” from Feb. 5.

Those Feb. 5 states include Missouri and Illinois.

The reason for IHOP’s quest? As the chain explains in a release:

“Super Tuesday, set for February 5, 2008, encroaches upon the centuries-old celebration of Pancake Day, traditionally held the Tuesday preceding Lent to rid iceboxes of forbidden dairy products.”

Since 2006, IHOP has used National Pancake Day as a charity fundraising campaign for the communities where it has restaurants. “In 2007, IHOP joined forces with Children’s Miracle Network to give away more than 1.1 million pancakes and raise more than $625,000 for local children’s hospitals and other worthy causes,” the company said.

Amid the prospect of 2008’s Pancake Day coinciding with the presidential juggernaut, IHOP apparently engaged in some talks with various states, and then decided to “activate Plan B” and move Pancake Day to Feb. 12.

In exchange, said IHOP in a release, “several Governors (are) offering their support by proclaiming February 12 as National Pancake Day.”

“In honor of National Pancake Day, IHOP will give away a free short stack of its signature buttermilk pancakes to each guest on February 12, 2008,” the release said. “In return, IHOP asks that its guests consider making a donation to support local children’s hospitals through the Children’s Miracle Network, a non-profit dedicated to improving children’s hospitals nationwide, or other local charities.”

By that time, the 15 or so states holding primaries or caucuses on Feb. 5 will likely have nailed the presidential nominees for both major parties.

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6 comments

Comments are closed.

Pancake Day should be when the GOP primaries and causcuses are held, so Mitt Romney can get his just desserts, and flip or flop to any other side of any issue so he can get elected.

Hey, Mitt! An election is about integrity, not “corporate re-branding” ala New Coke. The whole thing just leaves a bad taste in your mouth, like New Coke! Come to think about it, that’s my feeling about the whole GOP ticket!

— Tim Hogan
9:30 pm December 26th, 2007

No business or corporation - of ANY sort - should be allowed to cause the federal government to change ANYTHING so that they can make more money.

I appreciate that it’s a charity fund-raiser - but - more than that - it’s an advertising campaign for IHOP.

Not one single cent of our tax dollars should be used to finance and ad campaign for a corporation.

Mac
http://www.brownsludge.com

— BrownSludge
8:00 am December 27th, 2007

Mac, I finally agree with you 100%!

Thanks for being ONE person to add something to this thread that isn’t drivel!

— Jim (the republican)
8:39 am December 27th, 2007

IHOP can show their concern for Children’s Hospital by providing health benefits to employees so workers don’t have to toil 16 hours a day to pay medical bills for their sick children….And it would probably help to have the mothers at the hospital once in a while instead of slinging hash until midnight for minimum wage.

Now that would be a miracle.

— Garrison
10:13 am December 27th, 2007

OR … how’s this one sound …

the people that applyl for a job at IHOP should recognize that it is not a job that provides a “living wage” or benefits, and if they require either, they should continue looking!!

A novel concept, I know, but that’s how the real world works!

— Jim (the republican)
10:19 am December 27th, 2007

Right….continue looking. Wal-Mart is hiring.
Here’s how the real world works.
http://www.allbusiness.com/retail-trade/eating-drinking-places/4268402-1.html

IHOP doesn’t care about families. They care about money. Let’s give last years pancake batter inventory to Childrens Hospital as a PR move.

— Garrison
11:45 am December 27th, 2007