State Treasurer Sarah Steelman, a Republican from Rolla, Mo. who’s running for governor, launched a statewide TV ad campaign today.

She’s  vying with U.S. Rep. Kenny Hulshof, R-Columbia, who also began airing his ads Wednesday in southwest Missouri.

Like Hulshof’s spot, Steelman’s ad focuses on her background and promotes values. It also is filmed with that same rosy hue that colors much of Hulshof’s ad.

Take a look: