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03.13.2009 12:34 pm

Chicago Tribune fights to win back disgruntled reader

Post-Dispatch Springfield bureau
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SPRINGFIELD, Ill. - It appears the Chicago Tribune is hell-bent on winning back one reader it recently lost to the Wall Street Journal, a paper the reader said “easily surpasses the Chicago Tribune.”

Chicago resident Coleen Davison’s letter to the WSJ praising the paper has generated quite the buzz in the journalism world.

The WSJ ran Davison’s fan letter to them verbatim as a full-page ad for the WSJ in Wednesday’s Chicago Sun-Times.  In the letter she said, “The caliber and depth of (WSJ) reporting is incredible and easily surpasses that of the Chicago Tribune.”

In correspondence with Tribune editors trying to win her back, Davison called the paper’s September redesign ”dressed up, dumbed-down news sound bites,” according to the Chicago Reader’s News Bites ‘blog.

The Reader reported that the Trib took Davison on a tour of its newsroom and let her sit in on a daily editorial board meeting — all in the hope of adding her subscription back to the rolls.

Apparently that was still not enough to persuade her.

“Davison left the Tower that day knowing three things: She’d just been treated extremely well. The Tribune would not be going back to what it was. She would not be going back to the Tribune,” the Reader wrote.

6 comments

Comments are closed.

I’m going to cancel the PD and see if Lee Enterprises treats me the same to get me back.

— Tyler Banks
12:57 pm March 13th, 2009

The tribune is terrible. Unfortunately, I think the PD is heading down that same road.

— PJ
4:08 pm March 13th, 2009

Good one, Tyler. Unfortunately for you, Lee Enterprises won’t be around long enough to give you the royal treatment. If they were stupid enough to get swindled by Pulitzer and buy that rag of a paper the Post is, they don’t deserve to be in business anyway.

— JoeCool
11:13 am March 14th, 2009

Mr. Cool -
Of course, “that rag of a paper” is the provider of this forum for your spleen-venting …

— Thomas F. Maher
1:29 pm March 14th, 2009

The irony of the Post-Disgrace reporting this is hilarious……
St. Louis would be better off without your (dis)information. I’m putting a bet out. The P-D folds in three years or less. Any takers?

— laughingmyheadoff
6:13 pm March 14th, 2009

Their editorial page folded years ago.

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— BobZ.
4:23 pm March 15th, 2009