05.07.2008 6:20 pm

Would promotions influence you to shop at participating malls?

Because mall owners in other parts of the country have successfully run loyalty programs, CBL & Associates thought it would test one such program in the St. Louis area, according to a story in Thursday’s Post-Dispatch.

CBL, the owners for the past year of West County Center and Chesterfield Mall, among othere, launched a joint loyalty promotion in which shoppers can get gifts and coupons when they spend a minimum of $1,000 at the malls through the end of the year. This is the first promotion of its type in the St. Louis area.

Ann Raider, an executive with a leading…