Who’s giving the Taum Sauk update — and do you trust it?
Everyone surely remembers the disaster at the Taum Sauk reservoir in December 2005. Millions of gallons of water spilled from the mountaintop reservoir into Johnson’s Shut-Ins State Park. The park ranger and his family were swept from their home and escaped with their lives. The park was a mess, basically closed to business since then.
Nearly two years later, on Wednesday evening, we’ll be treated to a half-hour special about the Shut-Ins and the progress that’s been made to restore the area. The televised special will air at 7:30 p.m. on KSDK Ch. 5.
Here’s the thing you need to know: The special is a half-hour paid advertisement. Ameren Corp. — the folks who ran the Taum Sauk reservoir — bought the air time. You can read more about the show here.
Guess who will be hosting the half-hour special?
Yep. It’ll be Karen Foss, who worked for KSDK for a quarter-century, ending her career there as one of the station’s lead news anchors. Ameren hired Foss in February. According to our story at the time: “Foss will manage a staff of nine that’s also responsible for marketing and advertising and financial communications, Ameren said Tuesday. She began her new job Tuesday and reports to Richard J. Mark, AmerenUE’s senior vice president of energy delivery in Missouri.” Here’s our story about this issue.
How does that sit with you? Can you trust the update you’ll get? Is this the same as any other form of advertising? Does the Foss-KSDK-Ameren connection make it a little different? Or is it much ado about nothing?



Kurt is the director of social media for the Post-Dispatch, where he has worked since August 2002. He's been a journalist since 1982, covering municipal government, courts, education and two hurricanes as a reporter before becoming an editor.
First off, I live in Illinois. I’ve never been to Johnson’s shut ins. However, let’s look at the whole story. No one is arguing that it was a disaster. BUT, anyone who thinks that things could be restored in a single season of work isn’t thinking. What’s wrong with Ameren buying a half-hour of TV time for a story about what they’re doing, what they’ve done, and where it’s all heading? No one else is going to tell the story in a positive light.
As far as trust goes…well, Ameren will tell the story from their perspective….but you’re assuming that anyone else who goes to tell the story won’t have their own axe to grind? Bottom line, it’s a complicated story, and it can’t be told in sound bites. A lot of work has been done…and there is a lot more to do. It’s time people accepted that.