UPDATE: Which St. Louis slogan do you like best?
UPDATE: Thank you all for more than 100 posts and many, many more suggestions. We’ve picked five finalists among the ones you’d posted — some serious, some silly. We’d like you, just for fun, to pick the one you like best among these finalists. And if you want to keep suggesting more, dive in! Finally, read below for another poll: Do St. Louisans really have an inferiority complex? Is it deserved?
Now, here are the finalists:
- Come for the toasted ravioli, stay because they shut down the interstate for the next two years.
- Meet me in St. Louis
- St Louis: We really do have a inferiority complex
- St. Louis: In the heart of it
- America’s belly button
And click here to vote in our second poll. Does St. Louis have an inferiority complex? Is it deserved?
OUR ORIGINAL TOTD POSTING:
After committing about $750,000 to roll out and promote a new brand for the St. Louis area, here’s what we’ve got:

St. Lou..IS all within reach.
According to the first story we posted on the subject:
“The St. Louis brand was announced at the annual meeting of the St. Louis Convention and Visitors Commission. The organization’s president, Kitty Ratcliffe, said the brand is meant to capture the essence of the city and region. Brands are associations people have with a name, and the brand image will be used to set St. Louis apart from other groups and communities in promotional campaigns.”
This slogan, again, from the St. Louis Convention and Visitors Commission, is distinct from the one dreamed up by the St. Louis Regional Chamber & Growth Association (see left).
What do you think of the new slogan (above)? The second one is supposedly aimed more at the business community, the first to tourists. Will this sell St. Louis? Could you think of a better one?


Kurt is the director of social media for the Post-Dispatch, where he has worked since August 2002. He's been a journalist since 1982, covering municipal government, courts, education and two hurricanes as a reporter before becoming an editor.
Best slogan:
“Home of the Cardinals.”
Several possibilities:
* We aren’t as cool as Chicago, but we’re way better than Des Moines!
* 92 cities, one great place!
* Believe it or not, home of the 2000 Super Bowl champion.
* Enjoy our Arch!
* Safer than New Orleans!
Chicago is only five hours away.
** Only the residents pay the Earnings Tax, not the visitors
** Yes, the St. Louis you read about in the news
** Where else can you visit 92 municipalities in just one day?
** Come visit the Cardinals. The owners aren’t the only ones loaded.
I didn’t know we had a slogan
The Slogan is a take-off on a slogan the Hawaii Visitor’s Bureau used for years. “Hawaii, closer than you think”
* Look what we got for three quarters of a million dollars!!!
* This sign would have paved 6.5 miles of road. We like the sign!!
The following is a demonstration of why I do not write slogans for a living…
* Want to impress your delinquent friends? Visit the Most Dangerous City!
* Come for the toasted ravioli, stay because they shut down the interstate for the next two years.
* Enjoy the Arch — possibly for a very, very long time
* See historic Union Station — have the place all to yourself!
* Like Sammy Hagar? Welcome home.
* Visit St. Louis Centre: The Museum of Failure
1. home of the 1904 world’s fair.
2. kurt warner still plays here once a year.
3. where did YOU go to high school?
4. we’re a river town???
5. chicago’s largest suburb.
6. leading america into the 20th century
“Beer. Baseball. That’s all.”