Have an appalling customer service story? We’d love to hear it
Sylvester Brown’s column for Thursday’s Post-Dispatch gives me an opportunity to talk about one of my favorite subjects: Customer service. Or the lack of it.
Sylvester shares the story of a 70-year-old woman’s dispute with DirecTV — in contrast to some good service she got from Ameren. He notes in the column a theme that I’ve often noted: “It doesn’t take much to make a customer feel appreciated.”
I’ve got loads of stories. I loved the McDonald’s clerk who listened to my daughter’s request for a small iced coffee. “We don’t have small,” she said. “Only medium and large.” I’ve also had good service: When I bent a rim and destroyed a wheel cover at a construction area in downtown St. Louis, the contractor didn’t flinch when I asked for my $79.
I love this scene from Five Easy Pieces. It reminds me of a similar case in which a colleague asked for grilled cheese sandwich — which wasn’t on the menu. They did offer a patty melt, however.
What’s your favorite customer service story?


Kurt is the director of social media for the Post-Dispatch, where he has worked since August 2002. He's been a journalist since 1982, covering municipal government, courts, education and two hurricanes as a reporter before becoming an editor.
Here’s another thought that a couple of posters have touched on. What about companies that have no customer service, period? I’m sorry, but an automated phone system that never does direct you to a live person so you’re hoping that the message you left might eventually be picked up by a live person is not customer service. Ditto the wonderful websites where you wander around for hours until you find the exact thing you’re looking for and once again have to wonder if what you typed in will ever be read by a real human being. Just recently had that experience with a health insurance company when my employer switched over. All I wanted was for someone–anyone!–at Aetna to send me a friggin card. I now have three of them…duplication of effort and mailing costs on their part, but I’m assuming someone picked up the phone message, email request, and online request…eventually.
Remember the good old days when you could actually have an attendent pump your gas? As gas stations switched over to self-serve, I made a point of frequenting those who still had full-service pumps. Not all gas stations in the early days had roofs over their pumps so you’d have to stand out there in pouring rain. They still don’t have any way to keep your fingers from going numb with cold. But even with those inconveniences aside, my attitude was “You want to sell me gas? Then get out here and SELL it to me!” But, alas, gas station attendents are a thing of the past.
Yep, everytime a company cuts costs by cutting customer service they also cut their customer base. Until, of course, all their competitors are equally godawful….
Renee, I live in North County. The clerks and stockers at my Schnucks are not only friendly and helpful, they actually remember what brand of cigarettes I smoke so I don’t have to play charades if I need a carton while I’m in there. I’ve had both good and bad service in stores and restaurants on my turf. I’m not thinking that North County is any worse than any other locale in this day and age.