Would promotions influence you to shop at participating malls?
Because mall owners in other parts of the country have successfully run loyalty programs, CBL & Associates thought it would test one such program in the St. Louis area, according to a story in Thursday’s Post-Dispatch.
CBL, the owners for the past year of West County Center and Chesterfield Mall, among othere, launched a joint loyalty promotion in which shoppers can get gifts and coupons when they spend a minimum of $1,000 at the malls through the end of the year. This is the first promotion of its type in the St. Louis area.
Ann Raider, an executive with a leading developer of retail-marketing solutions and customer-loyalty programs, says that other mall operators have had luck with these kinds of programs.
“It gives you cross-pollination. It encourages shoppers to go to different stores,” said Raider, who is based in Boston. “Consumers respond very well because they are planning on spending anyway.”
The program at West County and Chesterfield malls, which runs until Dec. 15, offers three reward tiers for spending minimums of $1,000, $2,000 and $4,000, with gifts rising in value. But the program does put a limit on how much big-ticket items can count toward rewards. Shoppers can get only $300 credit for each appliance, art work, electronic item, gift card and piece of furniture that is valued over that amount.
Would free gifts or promotions influence where you shop?



I shop where I need something, when I need something. Spending a grand at the mall would be pretty hard for me to do. I doubt the “gifts” and “coupons” would be worth your while anyway because you probably have to buy something in order to get the gift or use the coupon. This sounds like a program for dopes.