What would you do if you were running Chrysler?
Gas is at $4 a gallon — and that’s here in the Midwest! It’s more on the coasts. Nobody wants your gas guzzling SUVs or your six- and eight-cylinder engines. Including your minivans.
The economy isn’t doing so hot anyway, so you can add that to the list of problems you’ve got to deal with.
The people who really control Chrysler just announced today that “the automaker will idle completely the minivan plant and cut one of two production shifts at the truck plant in Fenton this fall for an indefinite period.”
That means 2,000 employees will be affected.
Suppose you were running the automaker. What would you do? Could you see this coming?


Kurt is the director of social media for the Post-Dispatch, where he has worked since August 2002. He's been a journalist since 1982, covering municipal government, courts, education and two hurricanes as a reporter before becoming an editor.
Business is business. Chrysler bet on the “Hemi” campaign and lost. They don’t make a quality, fuel efficient vehicle that I am aware of so in times of high fuel prices, Chrysler loses.