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06.30.2008 3:47 pm

What would you do if you were running Chrysler?

St. Louis Post-Dispatch

Gas is at $4 a gallon — and that’s here in the Midwest! It’s more on the coasts. Nobody wants your gas guzzling SUVs or your six- and eight-cylinder engines. Including your minivans.

The economy isn’t doing so hot anyway, so you can add that to the list of problems you’ve got to deal with.

The people who really control Chrysler just announced today that “the automaker will idle completely the minivan plant and cut one of two production shifts at the truck plant in Fenton this fall for an indefinite period.”

That means 2,000 employees will be affected.

Suppose you were running the automaker. What would you do? Could you see this coming?

136 comments

Comments are closed.

Business is business. Chrysler bet on the “Hemi” campaign and lost. They don’t make a quality, fuel efficient vehicle that I am aware of so in times of high fuel prices, Chrysler loses.

— Amazedbythelunacy
3:54 pm June 30th, 2008

Chrysler SHOULD have made major changes a LONG time ago. I hope it’s not too late. They need to totally retool their plants immediately and turn out energy efficient vehicles in small and medium sizes.

— Linda
4:19 pm June 30th, 2008

Chrysler made the same mistake GM and Ford has made–thinking that the American mindset of Bigger is Better would last forever. They never even seemed to blink at the popularity (read waiting lists) for hybrid cars.

It was not only fiscally irresponsible it was ethically irresponsible as now 2000+ families in St Louis have an uncertain future.

If I ran Chrylser (or any company for that matter), I would have not put all my eggs in one basket–especially such an environmentally unsound one.

— suzyjax
4:33 pm June 30th, 2008

I predict that someone will post that this is all the UAWs fault. But, might I remind them that assembly line workers don’t do the engineering, design, and marketing of the automobiles that they make–the true areas where Chrysler has failed.

— suzyjax
4:34 pm June 30th, 2008

Why so many different Vans/SUVs ??? Make one or two,…that’s enough in todays market. I could nver understand why the car makers HAD to make SO many different vehicles. Make a few that are WORTH owning and forget about the other 15-20 models. And price them so the working class can buy them. If that isn’t posiible then don’t make them,….PERIOD !! Young couples with children like the mini-van/SUV but most can’t afford to buy them and then ALSO buy the gas. I drive a small SUV and LOVE IT. But it’s at an age where I really should trade-up,…but I can’t because of the price of a new one.

— Arlene Platt
4:47 pm June 30th, 2008

First I would close the plant in windsor canada that makes minivans as they have a extremely high rate of daily workers that don’t show up for work!!they average 21-25% absent everyday and put both shifts and maybe add a shift to st louis minivan plant.

— steve
4:53 pm June 30th, 2008

Chrysler lost its future when they where bought by Daimler which sucked up the cash it had on hand. Extended lines that were way over due, road the Ram too oblivion to keep Mercedes afloat. Mercedes returns to a profit and restores its quality, and then gets rid of their cash cow. After striping it out. Chrysler spends 8 yrs of doing more with less, and countless blunders (patriot,commander,liberty, the new minivan)………and who pays?

— Rick James
4:55 pm June 30th, 2008

Close.

— Bob Lieberman
4:56 pm June 30th, 2008

Chrysler needs to start producing hybrids and diesels in minivans and lt duty trucks!Chrysler woulda been the original maker of hybrids if we didint get bought out by daimler.Chrysler had a true hybrid durango sport utility vehicle ready to go into production in 2000 with a diesel powering rear wheels and electric motors powering front wheels that got 22 in city and 34 in hwy,but daimler said no and scrapped that project!Maybe the fact that they were primarily owned by oil companies was the reason!!!St.louis builds excellent products but corporate greed hurts us all.

— steve
5:00 pm June 30th, 2008

What happened when the city of fenton and st.louis county gave them hundreds of millions a few yrs ago to keep both plants open for yrs to come?????They make both the ram and minivan in other plants ,why kill us after all the money they stole from us tax payers[ I say that cause the made a deal and got the money and apparently lied about what they were gonna do with it!!!!!!!]

— steve
5:06 pm June 30th, 2008

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