Do you believe Carlos Brito’s reassurances about Anheuser-Busch?
The chief executive of InBev, the Belgian brewer trying to acquire Anheuser-Busch, sat for for a one-on-one interview with the Post-Dispatch today. Among his claims: He respects the company, but thinks it could market Budweiser better.
This, by the way, is the brand that’s seen frogs, dogs, babes and horses grace its advertising and that seems ubiquitous at every sporting event known to mankind.
Carlos Brito said told us that the aquisition of A-B “is a natural next step in a relationship that stretches back 28 years,” according to our story. “The combined forces of Anheuser-Busch and InBev — the maker of Stella Artois and Beck’s — would unleash massive brewing firepower that could propel success in markets around the world, he said.”
Here’s a link to the full version of our Brito interview.
“I know a lot of the top guys, most of them for years,” Brito said of Anheuser-Busch’s top executives. “We love them, we respect them, we like what they did with the business and the brand.”
He said InBev can “do much more for Budweiser because we have the scale, the size, the knowledge” in dozens of markets around the world. InBev has breweries in 30 countries; by contrast, Anheuser-Busch is focused on the U.S., Mexico, Canada, China and the U.K.
“Look at Coke, look at McDonald’s, look at so many American brands that did so well internationally,” said Brito. “We believe Budweiser can be the next one.”
Do you think Brito is saying the right things to St. Louisans and — more importantly — A-B shareholders? Do you predict that A-B will be better off before or after a takeover by the worldwide brewer?





Kurt is the director of social media for the Post-Dispatch, where he has worked since August 2002. He's been a journalist since 1982, covering municipal government, courts, education and two hurricanes as a reporter before becoming an editor.
InBev’s record proves that Mr Brito has an unrealistic outlook on his own company. They are known for tearing companies apart to get to the bottom dollar. A-B’s marketing is the best I have ever seen, marketing is not a problem with A-B. It’s an American company and needs to stay an American company. WE ARE NOT FOR SALE!!!!!