Last call
If you haven’t already heard or read, Anheuser-Busch accepted InBevs $50 billion takeover offer. The new company will be called Anheuser-Busch InBev.
Coming up with today’s Bird line was a little different than usual. Typically, the news copy desk gets together and comes up with a list of suggestions, and the night editor selects one. Night editor (and Weatherbird enthusiast) Ron Wade explains Sunday night’s process:
“We only had one Bird line tonight, by consensus: Last Call. … The copy desk Bird-liners and I had a quick caucus and wondered what would we say with the sale not definitive, so we settled on the “Last Call,” which would work in either case, with the independent Anheuser-Busch era winding down either way.”
Today’s Bird line: Last call
(No Ratings Yet)
Loading ...
