St. Louis gospel rapper Flame, whose stellar CD “Our World: Redeemed” has been a staple on Billboard’s Top Gospel Albums chart since its March release, just unveiled a new video from the project.

It’s ”Joyful Noise” featuring Lacrae and John Reilly, and Flame is likely to get as many new detractors as he’ll get new fans for this one.

Traditionalists unable to grasp the concept of gospel rap, and they are legion, might find issue with “Joyful Noise.” The production sounds like a straight-up Atlantic “snap” record, something a group like Dem Franchize Boyz would rap over.

And if the volume were turned turn and one only saw the hip-hop dancing and fashion going on, it’d look like nearly any rap video on BET. But turn it up and there’s no doubt where Flame’s spiritual commitment is.

We like his taking chances, and believe he has come up with a winner.