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04.21.2009 3:18 pm

Reaction to Obama-Chavez exchange split along party lines

St. Louis Post-Dispatch

Was President Barack Obama’s “friendly” exchange last week with Venezuelan President Hugo Chavez irresponsible?

According to the communications research company HCD ResearchAmericans answer that question along party lines.

Just 7 percent of Democrats thought the exchange was irresponsible on Obama’s part.  42 percent…

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11.26.2008 5:11 pm

Americans suggest toning down Christmas decorations, study says

St. Louis Post-Dispatch

Americans think that elaborate Christmas decorations would be tacky this year, given the economy and other challenges facing the nation and individual families.

That’s the finding of a study by the communications research firm HCD Research. More than a third of…

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10.20.2008 3:15 pm

Palin’s favorability score up after SNL appearance

St. Louis Post-Dispatch

HCD Research reports that Sarah Palin’s favorability rating went up among people who were shown parts of her Saturday Night Live appearance.

HCD says: “A new national study among 316 self-reported Democrats, Republicans and Independents revealed that after viewing segments of Sarah…

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10.09.2008 12:16 pm

Study says Tina Fey skit nicks Palin

St. Louis Post-Dispatch

A study says that Tina Fey’s Saturday Night Live impersonation of Sarah Palin cost Palin some favorability points. The study by HCD Research and the Muhlenberg College Institute of Public Opinion says Palin’s favorability numbers dropped to 43 percent from 47 percent after…

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