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11.07.2008 6:31 pm

Voters say celebrity endorsements mean almost nothing

St. Louis Post-Dispatch

Voters say that when Oprah Winfrey or Alan Greenspan or other celebrities told them who to vote for this election season, it had little influence.

At least that’s the finding of a study by the research firm mediacurves.com.  90 percent of men…

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10.20.2008 3:15 pm

Palin’s favorability score up after SNL appearance

St. Louis Post-Dispatch

HCD Research reports that Sarah Palin’s favorability rating went up among people who were shown parts of her Saturday Night Live appearance.

HCD says: “A new national study among 316 self-reported Democrats, Republicans and Independents revealed that after viewing segments of Sarah…

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10.09.2008 12:16 pm

Study says Tina Fey skit nicks Palin

St. Louis Post-Dispatch

A study says that Tina Fey’s Saturday Night Live impersonation of Sarah Palin cost Palin some favorability points. The study by HCD Research and the Muhlenberg College Institute of Public Opinion says Palin’s favorability numbers dropped to 43 percent from 47 percent after…

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