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01.17.2007 9:43 am

Was the Obama announcement front-page news?

St. Louis Post-Dispatch

This item is from Bob Rose, assistant managing editor for presentation and editing:

Yesterday, two members of Congress announced they were setting up exploratory committees for a 2008 presidential run. One, Barack Obama, got front-page coverage. The other, Tom Tancredo, got a one-line mention on page 4. Question: was our coverage fair?

The Obama story was one of the more hotly discussed topics at our afternoon news meeting. To some readers who get the print edition of our paper, placement of stories is a Big Deal.

By placing Obama’s pre-announcement announcement on the front page, were we giving him preferential treatment over other candidates? Were we just playing into the Obama hype? Were we being unfair to other candidates? Legit questions all.

In the end, we went with the Obama story on the front page for three reasons.

• He’s a member of the local Congressional delegation. When our delegation’s members are considering a run for the presidency, it’s big news.
• Obama’s decision to run or not run could   go a long way toward shaping the presidential campaign.
• We liked the story better than other alternatives we had for the front
page.

It should be noted that the story was framed as a look at the importance of the exploratory committees as much as it was a story about the Obama campaign.

Even as we put the story on the front page, we’re still left with the question. Is the media’s coverage of Obama driven by the public’s interest in him, or is the public’s interest in Obama driven by media coverage?

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8 comments

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Candidates with local or regional ties will (and should) get prominent attention from local and regional media.

In fact, the P-D’s generally sour/hands-off coverage of Dick Gephardt’s second presidential bid was an annoyance — and in sharp contrast to the careful attention paid to John Kerry’s candidacy by the Boston Globe.

— publiceye
12:33 pm January 17th, 2007

Given the man has almost zero professional/political credentials, I’m gonna have to say Obamamania is entirely media driven. The press needs to get real. We’re electing a president next year, not picking a prom king.

— Go_Fish
2:11 pm January 17th, 2007

Yes, forming his “exploratory committee ” was front page news for this area. Now, if you can just remember that he is only one of dozens who are going to run, and treat all fairly you will have accomplished your mission.

It goes without saying that he has little chance to be selected as the Democrat candidate, and absolutely no chance to be elected president.

I must agree with Go_Fish in #2, above.

— johnh
2:08 pm January 18th, 2007

Then those readers need to get a life. Nuff said.

— NDot
2:43 pm January 18th, 2007

The explanation of why the Obama got the front page coverage makes perfect sense to me, and Iâ??m a Republicanâ? ¦Ã¢? ¦Ã¢? ¦Ã¢? ¦Ã¢? ¦Ã¢? ¦Ã¢? ¦Ã¢? ¦.

Obama has the public â??story interestâ?? mojo currently too a greater degree than even his fellow Dem candidates (Clinton, Edwards, etc.). I suppose the fact that he has not really done much and people want to learn about his qualifications and who exactly he is has a great deal to do with the interest. Iâ??m interested in those things, so again Iâ??d say the coverage was merited and seems that the PD did what their job requiresâ? ¦Ã¢? ¦Ã¢? ¦Ã¢? ¦Ã¢? ¦.

It will be interesting to see exactly who emerges from all the coverage, focus and questions about this candidate being answeredâ? ¦Ã¢? ¦Ã¢? ¦

— Steve
11:36 am January 19th, 2007

Obama has the Clinton camp worried, I saw on T.V. last night where they put out the rumor that he attended a Muslim school as a child that teaches hatred of America. That is how you play politics in the big city.

— Kenrick
3:14 pm January 20th, 2007

how could anyone seriously consider voting for someone with a name like his in this troubled time.

— louis kalert
9:16 pm January 21st, 2007

I’ve seen a lot of coverage of Obama & I think it’s for good reason:
* The guy is from IL- this paper has a lot of IL readers. Why wouldn’t that be a relevant story for the front page?
* He’s a black candidate- which is exciting history.
*It seems Obama’s this emerging star & not many people know much about him (as can be unfortunately & painfully illustrated by the comment above mine).
*There are often suprises in presidential campaigns, and it seems his popularity is rapidly growing…I know I’m interested in learning more about him.

Thanks.

— alsd29
12:38 pm January 28th, 2007