Web Search powered by YAHOO! SEARCH
05.01.2008 11:26 am

Offended by “The Lou”

St. Louis Post-Dispatch

Some things are sure to upset some readers. Two women readers called today to say they were offended by a Page One reference to St. Louis as “The Lou.”

(The skyteaser at the top of the Post-Dispatch’s front page this morning said: Grab your sombrero for Cinco de Mayo! Wondering where to party south-of-the-border style right here in the Lou? Plan your weekend with Get Out.)

The “loo,” of course, is British slang for toilet. Wikipedia says the origin of that is unknown.

I was greeted this morning by this voice message:

“Yeah, you don’t have to call me back (she didn’t leave a name or number) but I am looking at the headline today — Wondering where to party south-of-the-border style right here in the Lou? In the toilet? If St. Louis is the Lou, then Kansas City is the Can. I think it’s disgusting. And I know that stupid woman columnist started using the Lou for St. Louis. I’d like to wring her neck. “

The caller’s message took a more disturbing turn:

“And I don’t care about the Cinco de Mayo and all their Mexican food and Mexican celebrations and Mexican languages. Because Spanish it ain’t. Sorry. Bye.”

Another caller, who identified herself as a long-time reader, left her name and number and we spoke about using the Lou. She seemed quite rational — and deeply offended.

She said she stopped reading columnist Deb Peterson some time ago because of her frequent use of the Lou. The woman said she finds it offensive to use the Lou on the front page because the word means toilet.

I noted that the British use has a different spelling. Nonetheless, she said, she was offended and tempted to cancel her subscription.

So why use it if we know some readers are going to be offended? My own take is that we wouldn’t use “Lou” in a real headline, because it is slang — and slang rarely has a place in a front-page headline. But it’s fine in a promotional teaser that sends readers to info on Cinco de Mayo, a day designed for drinking and partying.

This topic last came up in the Editor’s Desk in January, when “the Lou” also appeared in a skyteaser to the Get Out section. Several commented then that they and their friends frequently refer to St. Louis as the Lou. One person who says he commonly uses the term is the page designer who did today’s front page — and wrote the teaser.

1 Star2 Stars3 Stars4 Stars5 Stars (1 votes, average: 1 out of 5)
Loading ... Loading ...
32 comments

Comments are closed.

I’m a St. Louis “native” and I didn’t like it when Deb Peterson started using it in the first place (and emailed a comment then). It just sounded like someone who was not from here trying to sound cool. I don’t like it any more now than I did then.

— TE
6:58 pm May 1st, 2008

I, too quit reading Deb Peterson when she started using that name; still don’t read her column. Didn’t like it then, don’t like any better now. Can’t say that I’ll ever like it.

— LMM
9:18 pm May 1st, 2008

When “the Peter” launched her own new nickname for this town (aka “the crapper”, er, “the lou” ) the first impression that came to mind for me was that some folks just have a need to create nicknames. What’s in a nickname? Is it a stab at being humorous? Or perhaps to become more personal and endearing? Sometimes insult is the intent, or at least leaves that unintended result.

The measure becomes the reaction, doesn’t it? If I like it keep it up! Call someone by a nickname they don’t like, and the likely reaction is negative. Nicknames are sort of like sarcasm. Some find humor, others find offense. What’s YOUR intent? Or more importantly how do people read it?

So, what’s the verdict on “the lou” (or does the post mean “the loo”?) ?
Humorous- to some readers
Offensive- to some readers
Endearing- to some readers
Insulting- to some readers

And how about the originating name caller? As long as the topic here is nicknames, perhaps readers would like a run at her nickname too?
Readers, what’s your vote on “the peter”?
Humorous
Offensive
Endearing
Insulting

BK

— Bill Keller
7:55 am May 2nd, 2008

Perpetrators of “The Lou” defend the nickname by invoking Nelly. Well God bless Nelly, but as we all know, there’s nothing quite as enduring as Hip-Hop slang. So carry on “The Lou” people. I think it’s really groovy, man Hep.

— uberdoll
8:18 am May 2nd, 2008

I note that some of your responses were from apparently younger people who seem to think that saying “The Lou” makes them hip.

What it does is accentuate the fact that they are hopelessly juvenile.

I wonder if they have a tree house and a secret club with a password?

— charles roth
9:49 am May 2nd, 2008

Succinctly, “the lou” is tacky! St. Louis has more class than that.

— jmwest23
12:49 pm May 2nd, 2008

I’m glad this discussion came up, I consider myself young and hip but count me in with those hating the use of “the lou.” I am not offended by it because it refers to a toilet, but because St Louis has some awsome history and I think it’s disrespectful is that sense. I lived in San Francisco for many years and people there did not like the use of Frisco. I never heard residents using it. I emailed Deb Peterson shortly after she started using it.

— Jerry
3:56 pm May 2nd, 2008

Deb Peterson’s use of “Lou” is the reason I have quit reading her column. She is not very “hip” if she doesn”t know British slang.

— Bob Perkinson
4:19 pm May 2nd, 2008

I have lived in St. Louis since I was born 58 years ago. No one from here refers to St. Louis as “St. Louie” and the use of the “the Lou” is an obvious an attempt to incorporate another nickname that no one from here never uses (or has ever heard of except in Deb Peterson’s column). I enjoy Deb Peterson’s column but I have no idea why she is insistant in using the term “the Lou” in her columns. It does upset me every time I see it. Why doesn’t she just quit using it and just stick to the facts - or the gossip as it perhaps more aptly applies,

— Chip3150
5:00 pm May 2nd, 2008

Ever since I first saw “The Lou” in the lady with the AmerenUE hairstyle’s column, it has been like fingernails on a blackboard to me. Folks around the water cooler feel the same. Let’s face it, St. Louis is not a hip town, but leans toward the conservative side.

— Don Wirth
10:18 pm May 2nd, 2008

Pages: « 1 [2] 3 4 » Show All