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06.09.2008 1:26 pm

Bias for Obama?

St. Louis Post-Dispatch

Editors and staffers here are aware of the desire and need to maintain objectivity in our coverage of the presidential campaign. That can be done by matching every word written or photo used on a daily basis — not the easiest or smartest method — or by balancing our overall report as it plays out over the campaign.

Seems to me we fell behind on the bias-scorecard  this past Sunday.  The overall weight and tone of Sunday’s paper seemed to carry a pro-Obama tone.

 The Page One story, headline and display were balanced.  The two stories on A4 properly reported Clinton’s dropping out of the race — the news event of the day.

“Hillary Clinton — her concession:  Unqualified support for Obama” “Hillary Clinton — her campaign: They never saw this coming, a friend said”

But the fawning Cox News Service story and headline on A5 was excessively declarative.

“Barack Obama — A revolution in politics: Personifying the change America is yearning for

(McCain’s name has yet to appear in bigger type than the secondary headline on Page One.  “Electoral map may be up for grabs. Both McCain and Obama look for signs of shifting voting patterns.”)

Add the two-thirds-of-a-section-front display of an Obama campaign worker in NewsWatch,  and things seem way skewed for Obama.

“A passion for politics.  A tireless ambition.  A goal in sight.”

Those words no doubt spoke of the Obama intern featured in the text and multiple photos — and not the candidate.  But on the bias-meter, is that much of a distinction?

One staffer questioned Monday’s A3 headline as well:

“Obama, McCain: Vivid contrasts. Race may hinge on whether nation wants the new, hip thing, or the old reliable.”

One can certainly argue that the old reliable is quite a compliment.  But that argument didn’t ring true to the staffer.

One of our political writers cautioned that we not lose sight of the bigger picture — balance over the long haul.  The writer notes that McCain campaign visits here in March resulted in two consecutive days of top of  Page One coverage.  Obama’s appearance in February at the Edward Jones Dome — which drew a record crowd here for a political rally — was displayed on Page A5.

Guilty of bias this past Sunday? 

I would argue that Sunday’s Obama excess wasn’t intentional on the part of our editors and staffers.   Still, there it was, in print, adding up to whatever readers judge it to be.  I’d suggest an Alford Plea on the part of all involved and a resolve to keep things balanced overall.

(Life And Its Challenges Department:  Obama visits here tonight and tomorrow.)

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3 comments

Comments are closed.

Steve -
I predict (through the use of my all-seeing crystal ball) that some will say you:
a) were overly biased toward Senator Obama;
b) were not fair at all to Senator Obama;
c) your coverage was “just right”.

Good luck and congratulations on your bravery for raising the question.

— RHarnack
2:10 pm June 9th, 2008

Mr. Parker,funny you should discuss this topic. Especially since when I call you and ask why a certain story has been withheld from being printed in the PD you are noticably irritated with me. Actually, as a reasonable adult, I can understand the eb and flow of political coverage. But what I can’t tolerate is when the PD withholds stories from coverage because they don’t fit their agenda.

Your staff says they are fair and balanced, yet since the PD has endorsed Obama (or at least will in Nov), this puts you under more scrutiny then otherwise necessitated.

If there really is a news editor with a real “conscience” in the news room, I have yet to speak to that person and would really like you to send me his/her name. Everyone else, except Mark, is utterly rude to me when I question them.

Since most everyone in town knows that you all are leftists and in the tank for Obama, we expect a certain amount of biased coverage. It’s the individual stories used and really the information not reported that gets me riled up. Your researcher Matt Fernandez is in the tank for Obama so we can anticipate that he will not cover any of Obama’s gaffes or missteps or anything negative about him in his Presidential Buzz. I’d pretty much say PD readers are on their own to get the most accurate and balance presidential coverage.

— Carol Size
2:13 pm June 9th, 2008

I actually laughed out loud when I saw the “Personifying The Change America Has Been Yearning For” headline. Did placing that on the editorial page, instead of sneaking it in as “news,” cross your mind? And did the headline get changed from “The Greatest Human Being On Earth, Ever” at the last minute? Everyone knows the Post is not exactly neutral, but please at least attempt to appear fair.
Additionally, having an A1 story on one candidate on a Monday or Tuesday is not the same as dedicating 50% of the Sunday paper to another candidate. Trying to claim equal space would be like claiming you gave candidates equal billboard size, with one at 70 and 270 and the other in an alley.
Finally, it isn’t only the space dedicated, but the tone of the stories that irritates. You need a conservative editor (I know, they’re haning out with Santa and the Easter Bunny) to proof Obama articles because I honestly believe that, while you may try to be neutral, the Post is so blinded by their love of this guy that they can’t see the bias.

— Kevin
12:16 pm June 11th, 2008