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01.13.2009 10:56 am

Chicago Tribune will print tabloid edition for street sales

St. Louis Post-Dispatch
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The Chicago Tribune will print a tabloid edition for street sales and a broadsheet size for home delivery, media columnist Phil Rosenthal reports on chicagotribune.com:

“The Chicago Tribune on Monday will hit the streets - and its rival, the Chicago Sun-Times - with a newly reformatted tabloid-sized version of itself for weekday sales at area commuter stations, newsstands and newspaper boxes, the Tribune announced today.

“Home delivery subscribers will continue to receive the Tribune’s traditional broadsheet edition, which will have the same editorial content as the single-copy tabloid version with minor differences in headlines, photos and captions because of the new size, the paper said.

“The tabloid-sized street-sale edition will remain priced at 75 cents, although copies of Monday’s debut will be free as part of a launch promotion. RedEye, the free commuter tabloid the Tribune launched in 2002, will remain unchanged. The Chicago Sun-Times, the Tribune’s tabloid-sized rival, sells for 50 cents.

“The Tribune’s move, replacing its broadsheet edition with the tabloid version at the retail level, is an aggressive bet that a switch in size will improve sales. There are no plans to make the tabloid-sized edition available for home delivery and those who buy single copies of the paper outside the Chicago area will continue to see the broadsheet edition.”

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I wish the PD printed a tabloid style like Saturday’s paper every day of the week. It is so much easier to read.

— A CENTRIST
3:54 pm January 13th, 2009