With the Seattle P-I online only, here’s what its readers can expect
With the Seattle Post-Intelligencer dead as as a newspaper and entirely an online operation — with a much smaller staff — what content might its readers expect?
Here’s Seattlepi.com’s plan, according to executive producer Michelle Nicolosi:
We’re going to break a lot of rules that newspaper Web sites stick to, and we are looking everywhere for efficiencies. We don’t feel like we have to cover everything ourselves. We’ll partner for some content; we won’t duplicate what the wire is reporting unless we have something unique to offer; we’ll continue to showcase the great content from our 150 or so reader bloggers and we’ll link offsite to content partners and competitors to create the best mix of news on our front page.
We’ll continue to develop alliances that give us content readers want, like our current partnerships with TV Guide.com and business publisher Xconomy.com.
We just sealed a new partnership with Hearst Magazines that will give us great new health and wellness and @home content from Cosmopolitan, Country Living, Esquire, Good Housekeeping, House Beautiful, Marie Claire, Popular Mechanics and Redbook. We’ve also signed up dozens of prominent local leaders to write columns for us.
On top of all that, of course, we’re going to be creating a tremendous amount of original content. We’ll spend our staff time where we know we have something unique and civically important to offer. A lot of our staff efforts will be on coverage of government, spending, crime, and harder news in general. Online traffic patterns and a recent survey of SeattlePI.com readers tell us that readers are most interested in breaking news and hard news. Readers are also interested in photo galleries for all kinds of news and features. Our daily news of the world photo gallery is one of the most popular features on SeattlePI.com.
We don’t have reporters, editors or producers — everyone will do and be everything. Everyone will write, edit, take photos and shoot video, produce multimedia and curate the home page. That’ll be a training challenge for everyone, but we’re all up for the challenge and totally ready to pick up all these skills. I’m personally looking forward to becoming a better photographer and videographer via personal coaching from our incredible photographer Josh Trujillo. If you missed this amazing photo Josh took of the full moon rising over the P-I globe from a kayak the other day, check it out. We’ll also be joined by couple of well-loved sports columnists-Jim Moore and Art Thiel-who will each write for us twice a week and our two-time Pulitzer winning cartoonist who will continue to create his brilliant cartoons and blog for us at DavidHorsey.com.
Bottom line: We’re going to focus on what readers are telling us they want and on what makes SeattlePI.com essential and unique — within the context of our local news mission, of course. We know what we do best, and we are going to build on the things that we know our readers love, and look to find new ways to inform and entertain them…
Does that sound like enough to satisfy those who used to read the newspaper as well?



Steve Parker is the deputy managing editor for news, and oversees the Post-Dispatch's front page. STLtoday's online news editors are on his newsroom team. Parker has been at the paper since September 1980.
No idea because I never read the thing in print form, and to be honest I doubt I will bother to check it out online. In a few years it will be gone anyway.
That is not a lot different than what the Courier@ Press in Evansville is doing with their electronic addition. readers can comment on each article. They do. When 0ne, or many have personal knowledge of an event they provide additional information. One article had over 700 replies.
They don’t have a way for readers to post “news” yet, The Marysville Ohio paper does, and readers post about everything under the sun, and makes their electronic edition a “hot item”.
When I’m out of town, I keep up with the comics by reading them on the Seattle papers websites. I hope this doesn’t screw that up.