08.21.2009 1:04 pm

Xbox 360 needs Mad Men to ride to its rescue

St. Louis Post-Dispatch

Microsoft must make up its mind: Either fix Xbox 360 or hire Don Draper.

A recent survey of 5,000 readers in the September print edition of Game Informer magazine found that just over 54 percent of them have suffered an Xbox…

Tags: Don Draper, Elite, Game Informer, hardware failure, Mad Men, Microsoft, Project Natal, red ring of death, survey, Xbox 360

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10.30.2008 11:35 am

Obama, Nissan raise awareness of video games as marketing tools

By David Sheets

St. Louis Post-Dispatch

Earlier this month, Barack Obama’s presidential campaign placed ads in “Burnout Paradise” and other titles ostensibly to reach first-time voters and undecideds who are glued to gaming.

The move targeted mainly 18- to 40-year-old men — the principal audience for video games…

Tags: Barack Obama, Burnout Paradise, in-game ads, Mad Men, Need for Speed: Undercover, Nissan 370Z, presidential campaign, Sony Ericsson P900, Tom Clancy's Splinter Cell: Pandora Tomorrow

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Xbox 360 needs Mad Men to ride to its rescue

Obama, Nissan raise awareness of video games as marketing tools

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